Shopify never intended for its platform to be an all-inclusive solution-that's why they have thousands of apps that you can easily add in order to extend your store with new features. Then, the next step to create a Shopify tech stack for e-commerce is to figure out where you're going to source these utilities.Īlready have tools in mind? Integrate.io can help you bring your new and existing tools together to create better visibility for your ecosystem.Įven with a solid provider like Shopify, your online store is only as good as the features you add to it. Once you know what you need, you can prioritize what will come first. For many new stores, you may not yet have any of these functionalities in place, and that's okay. For instance, some Shopify apps allow you or your buyers to donate a portion of every purchase to a charity.Īs you go through this list, think about which boxes you can already check. As you create a Shopify tech stack for e-commerce, think not only about the critical tools but about the features you'd like to add. Giving Back: Many successful brands today have gained a loyal following thanks to their strong values and willingness to support good causes. Marketing Attribution: Most e-commerce businesses use a variety of marketing campaigns, but do you know which ones are driving the best results? Marketing attribution tools will help you track metrics and determine the results of specific techniques so you can stretch your budget further. Loyalty and Engagement: Encourage your customer base to form a lively, loyal community around your brand by offering astounding service and great rewards for those who refer friends, make repeat purchases, and continuously support your shop. This would include "buy now, pay later," product subscriptions, or the option to pay using a mobile wallet, like Apple Pay. Sales Channels: Depending on the products you feature, when you create a Shopify tech stack for e-commerce, you may want to consider adding additional sales channels. These tools can help make sure your best-selling items are always in stock and assist you with re-ordering inventory when it gets low. Shipping Tools: Most shoppers today expect fast shipping without delays, and that means you need to invest in tools that help you streamline inventory management, order fulfillment, and logistics. With branding and CX being major differentiators in today's competitive market, the best customer support tools will allow for live chat, email, or text communications, and they can shape the experience with features like branded order tracking. This allows for personalization and improves the overall customer experience (CX) while driving more sales.Ĭustomer Support: Simply following up via email isn't enough for a lot of e-commerce brands today. Marketing: Marketing tools help you identify potential customers, segment them into groups for better marketing, and target specific groups with sales and promotions. To create a Shopify tech stack for e-commerce, you need to consider all of these elements: In order to cover the many areas you need to address, you should sit down and think about the knowledge and tools you already have and then look to fill in the gaps with new tools and talent. However, the fact is this: If you focus too much on these obvious concerns, you'll end up missing other big pieces of the puzzle, like product listing optimization, abandoned cart recovery, and long-term customer loyalty. These are two fundamental and obviously crucial parts of running an e-commerce business. Many Shopify store owners focus on two areas: sourcing products and finding buyers. So, to follow is a look at what apps you should include in the tech stack for a successful Shopify business. With over 4,000 apps at their disposal, m any e-commerce site owners are considering turning to Integrate.io to help them connect all of their tools together, creating better visibility into their Shopify tech stack. In other words, the tools you need probably exceed what's provided out-of-the-box with Shopify Plus. Some of these may include customer relationship management (CRM) platforms, logistics services, or an email marketing tool. To put it simply, the "tech stack" of your Shopify store consists of any apps or services you use to support your e-commerce website. While it's not always easy to build a profitable and scalable e-commerce business on Shopify, there is a way to do it. We've covered the basics of setting up an e-commerce store using Shopify before, but the ability to scale your business really comes down to how you build your Shopify tech stack.
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